Google has a formula for how they grade the content on the internet. It’s called EAT. Expertise, Authoritativeness and Trustworthiness. Lily Ray wrote a great article on the topic, let’s break it down.
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It goes without saying that we believe a Content Marketing Strategy is essential to every business and their digital marketing campaign. And it all starts with your website. Your website is the cornerstone of your digital marketing presence, and its contents are the core of your content marketing strategy.
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QVC mastered the long form video sales letter a LONG time ago. Well, it wasn’t that long. But
they are no-doubt the masters of video sales. Applying this same formula to modern digital
marketing campaigns is proving to be very effective.
Exposure and awareness are the first steps to growth for a Non-Profit. Positioning your Non-Profit to be easily found on the internet via Search Engine Optimization is an excellent way to increase exposure and awareness.
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Your website should be designed and built to work for you; built to take as many tasks off your desk as possible. Tasks like; lead generation, client intake, forms, scheduling appointments, taking payments, or a plethora of other possibilities.
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It’s a question that has often plagued small business owners and digital marketers since perhaps the dawn of the internet. Does my business really need a website? The short answer is yes, but the requirements that come along with building a unique, well-branded website designed to connect and engage with your audience may seem daunting. In reality, every business (regardless of industry, service, or size) may be missing out on opportunities that come from the extensive reach of the internet.
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