Blog

By: Blair Neher Sep 7, 2021

Content Marketing Starts with your Website

It goes without saying that we believe a Content Marketing Strategy is essential to every business and their digital marketing campaign. And it all starts with your website. Your website is the cornerstone of your digital marketing presence, and its contents are the core of your content marketing strategy.

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By: Blair Neher Aug 3, 2021

Growing Your Non-Profit with SEO Basics

Exposure and awareness are the first steps to growth for a Non-Profit. Positioning your Non-Profit to be easily found on the internet via Search Engine Optimization is an excellent way to increase exposure and awareness.

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By: Blair Neher Jul 1, 2021

Why websites are still crucial for local businesses in a digital age

It’s a question that has often plagued small business owners and digital marketers since perhaps the dawn of the internet. Does my business really need a website? The short answer is yes, but the requirements that come along with building a unique, well-branded website designed to connect and engage with your audience may seem daunting. In reality, every business (regardless of industry, service, or size) may be missing out on opportunities that come from the extensive reach of the internet.

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By: Blair Neher Oct 12, 2015

The 11 Important Components of a Small Business Website

Thanks to the advent of the Internet, connecting with prospective customers represents a different type of proposition than it once did. Even small businesses and start-ups need to have a website that handles a number of critical functions, including acting as a marketing tool, point of sale, means of contact and source of information. While operating a website allows a business owner to handle this type of work at a lower cost than any other medium, it also places more.

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By: Blair Neher Sep 29, 2015

How to Claim Your Local Business Listings

It should come as no surprise to small business owners that customers are increasingly looking to the Internet and phone apps for information on a business before they purchase services and products. The numbers are pretty convincing. 94%1 of Business to Business purchasers use online research before buying. 70%2 of U.S. households now use the Internet when shopping locally for products and services It may, however, be news for them to learn that search engines are far from the only.

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By: Blair Neher Mar 8, 2012

The Downfalls Of Using Free Website Builders

It is all too often that we see many individuals, and sometimes even companies, fall prey to advertising claims and marketing pitches of free website builder providers.  For most of these subscribers, pricing or cost has become the primary consideration without placing ample value of specific repercussions of using these types of services. There is also a growing belief that free builders are ideal for personal websites and small businesses.  However, by examining known drawbacks of these types of services.

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By: Blair Neher Aug 17, 2011

Richmond, Va – The City For Small Business

For those who are unfamiliar with Richmond, it is the capital of the Commonwealth of Virginia.  It is an independent city which means it does not fall under the jurisdiction of any county.  This means that Richmond small business owners pay their taxes directly to the city and benefit directly from the city’s laws on business and taxation. As part of the Richmond Metropolitan Statistical Area as well as the Greater Richmond area, it hosts a population of about 1.2.

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