Your website should be designed and built to work for you; built to take as many tasks off your desk as possible. Tasks like; lead generation, client intake, forms, scheduling appointments, taking payments, or a plethora of other possibilities.
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It’s a question that has often plagued small business owners and digital marketers since perhaps the dawn of the internet. Does my business really need a website? The short answer is yes, but the requirements that come along with building a unique, well-branded website designed to connect and engage with your audience may seem daunting. In reality, every business (regardless of industry, service, or size) may be missing out on opportunities that come from the extensive reach of the internet.
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Thanks to the advent of the Internet, connecting with prospective customers represents a different type of proposition than it once did. Even small businesses and start-ups need to have a website that handles a number of critical functions, including acting as a marketing tool, point of sale, means of contact and source of information. While operating a website allows a business owner to handle this type of work at a lower cost than any other medium, it also places more.
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It should come as no surprise to small business owners that customers are increasingly looking to the Internet and phone apps for information on a business before they purchase services and products. The numbers are pretty convincing. 94%1 of Business to Business purchasers use online research before buying. 70%2 of U.S. households now use the Internet when shopping locally for products and services It may, however, be news for them to learn that search engines are far from the only.
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It is all too often that we see many individuals, and sometimes even companies, fall prey to advertising claims and marketing pitches of free website builder providers. For most of these subscribers, pricing or cost has become the primary consideration without placing ample value of specific repercussions of using these types of services. There is also a growing belief that free builders are ideal for personal websites and small businesses. However, by examining known drawbacks of these types of services.
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Here is the short presentation I gave on the Widget Logic plugin at Wordcamp Richmond(Nov 12, 2011). Great event, was a pleasure to be a part.
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For those who are unfamiliar with Richmond, it is the capital of the Commonwealth of Virginia. It is an independent city which means it does not fall under the jurisdiction of any county. This means that Richmond small business owners pay their taxes directly to the city and benefit directly from the city’s laws on business and taxation. As part of the Richmond Metropolitan Statistical Area as well as the Greater Richmond area, it hosts a population of about 1.2.
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If you pay any attention to search or tech news, then you have probably heard the term “Google Panda Update”. While its hard to keep up all the changes to the secret Google search algorithm, the Panda update is a major change to the way search results are calculated. The Google Panda Update is trolling through cyberspace realigning rankings of websites, sending minor tremors through website owners and SEOs across the net. It is, possibly, the most dramatic and documented.
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There has been quite a "buzz" about the recent announcement by ICANN on the new custom TLDs. To catch everyone up, TLDs are Top Level Domains currently located at the end of domain names. Ex:.com, .net, .org Up till now, there has been a predefined set of TLDs you can use to create your domain name. ICANN, the organization that regulates TLDs, has announced they will start offering custom TLDs to the masses. Ex: .product or .awesome. The following.
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I found this article written by AdHustler, a well known internet marketer in the affiliate space. Unfortunately, he hit the nail on the head with this post. We have heard some pretty far fatched "facts" when it comes to Search Marketing. Its a shame to see the smalll business get taken by misinformation. As AdHustler says, these claims are outrageous. Liest told by Search Marketing Companies Everyone showing up on the page pays the same amount per click Ads in.
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